THE FOUNDATION TO ANY SEO CAMPAIGN
Don’t waste time and money on the wrong keywords anymore.
Before we start with any SEO campaign we always tackle what keywords we want to optimize for first. Without establishing what we are targetting there is only so much that can be done, such as general website fixes. Most people overlook the importance of proper keyword research, not only are we looking to get visitors onto your website, we are also looking to convert them.
The main priority is to maximise the return on investment, we do this by targetting searches that are very relevant and also further down the purchasing decision. Not only are we assessing your website on its ability to drive traffic, we also assess whether it has the ability to sell/ convert. Every new client goes through a full website review, that way we can establish where you’re currently and how much needs to be changed.
Once we have your website ranking for the initially selected keywords we then keep targetting more and more, until you’re dominating your market. If you go after every keyword at once, you’re usually not giving each keyword the attention it deserves which harms the results.
Typically to target certain keywords companies and individuals end up over-optimising their content in order to do so, what this does is flag your website to Google, potentially getting yourself a penalty. Another issue with this, forgetting about the penalty, of course, is that over-optimizing gives you less ranking power even without the penalty.
Get in touch today to find holes in your current keyword selection.