HOW IMPORTANT IS LINK BUILDING IN SEO?
The backbone of any SEO campaign.
There are many aspects to SEO, however without links websites simply don’t rank at the top. Unless you’re targetting keywords that have absolutely no competition then you are going to need some sort of linking aspect to help you. There are also various different types of links, some of the most popular you will have heard of is guest posting. This is just one example of potentially thousands of different types that can you get.
Link building can be compared to voting, you would be forgiven if you believed that the website with the most votes (backlinks) would rank the highest. There may have been a time a few years back where this would have been the case, but similar to the voting system here in the UK we vote for MP’s. An MP for a party means much more than an individual vote ever could. In the US they vote in states, some states are worth more than others, so sometimes the person or party with the most votes doesn’t always win. That is because they have the most powerful states (In voting terms) on their site, this is similar to backlinks.
It does sound simple, that you can get any website to link to yours and it would benefit from that, it’s not that easy, unfortunately. There is a very high risk of getting a penalty if you start building links without any experience, it is important to have natural looking backlinks.
To find out more about how we can help you with link building please check out our SEO pages, all of our packages come with link building included.