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Local SEO Services
We’re an award-winning SEO agency that gets results online for businesses of all sizes, from local businesses to national brands.
If you want to improve your Google ranking, then contact us today.
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LOCAL SEO SERVICES UK
What Is Local SEO?
Local SEO basically targets a location for example a city, or county where you live/work. This is ideal for businesses that cannot function fully without interaction, think plumbers, accountants, dentists etc.
Of course there is also benefits for the large more national businesses to have a local presence, for example restaurant chains or car garages.
Local SEO not only targets different keywords, the way of being displayed is different. Not only is our goal to rank at the top of the organic results, we also want to get into the ‘map pack’.
In the ‘map pack’ it will display your contact information, such as your address, phone number and a link to your website.
Also it will display where you are on the map above, this is especially helpful to increase footfall to your shop.
Local SEO is more than just targeting ‘locaction + keyword’, it can be used as a tool to drive footfall without them every actually touching your website.
What Is Involved In Our Local SEO Services:
Find out more below about what goes into our local SEO package, learn how we rank and help businesses.
With any SEO campaign, national or local, the most important part is keyword research. We need to be sure people are actually searching for the terms we want to optimise for.
Without doing effective keyword research, we’re essentially throwing money and time down the drain. We work in the most efficient way possible, to do this we need to know what we’re up against.
Once we have our keywords, we need to make sure there are no errors currently on your website/setup that is going to hold us back going forward. We need to make sure that the pages we create are going to get indexed properly, and then in term rank properly.
Without doing this, you could find yourself months into a SEO campaign and stuck wondering why you’re not seeing improvements yet.
Now that we have our keywords, we have checked there are no issues with the website, we can now start optimising the pages. It’s not quite as simple having your keyword in your meta titles anymore, there are over 200 factors that determine where any page should rank.
So this is where we do our best to sort the main ones that are on your website, for example, titles (yes although this isn’t all of it, they’re still important!), headers, check the speed of the website, internal links etc.
We’re now at the point where we can go in-depth looking at our competition, this will determine how many links we need, how many blog posts etc to beat out the competition.
It will also give us a good indication of the time required to rank any certain website, although there is no way to know exactly how long it will take, guaging the competition will give us a good idea.
Google My Business Optimisation
This is another vital step alongside our initial on-page SEO optimisations, this is where we make sure that you will show up on the ‘map pack’ as shown above.
To do this, we need to make sure all relevant information is up to date, and everything is set up as it should be.
This is very important for any local SEO campaign, the click through rate is far higher in the map pack than anywhere else on the Google search results.
Citation Audit & Citation Creation
Now we’re starting to get to the off-page part of our campaign, now we have to make sure that any mentions of your business already out there are accurate and have the same information. These are called NAP (Name, address, and phone number) citations, these are used to verify that your business is real, and the information on your Google My Business page is accurate and up to date.
If you already have some if these, we will check them. If not we will then go out and build citations on the most reputable citation websites around.
This is where most SEO campaigns fall short, most businesses aren’t able to get high quality backlinks built to their business. This is where we go out and secure powerful backlinks from locally relevant websites in your market.
These are real websites, not shady websites built for the purpose of ranking websites unlike a lot of agencies use.
Rest assured, when working with us you don’t have to worry about receiving any penalties.
What Our Current Clients Say About Us
My job as the marketing manager is to get the most out of the marketing budget I’m allocated each year, and hands down investing in Arken has been the best decision we have made. Continual growth, year on year, we look forward to working with them even more.DanielMarketing Manager
I want to thank Richard and his team, they helped me sort a website out and brought in business right from the beginning. I have since been able to make my first hire and already planning on expanding again, thank you!Simon KPlumbing Business Owner