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Cambridge SEO Agency – Arken Marketing
Getting to the top of Google can be massive for almost any business out there, when compared to other marketing methods SEO has the advantage of people ALREADY looking to do business with you.
What Is SEO?
When choosing what service to use or product to buy, most users don’t bother to scroll past the first page of Google or Bing, so if you’re not on the first page, you’re nowhere. A better Google ranking = more customers. It’s that simple. Search Engine Optimisation (SEO) is a process of optimising your website to improve its performance in search engines.
At Arken Marketing, we work in partnership with our clients to improve all aspects of site performance, which translates into higher rankings and more customers.
Why Do You Need SEO?
Put simply, SEO Cambridge is about ensuring that when your customers are searching online, your business is seen by the highest number of people possible. A higher search engine ranking means more visitors and more customers.
SEO connects you with customers who are searching for your business, product or service. It’s an essential investment for any business that wants to grow.
Why pick us?
At SEO-Cambridge, your success is just as important to us as it is to you. We offer services of the highest calibre to help our customers build up successful websites.
This client, in particular, was in a slow and steady decline for months and had their worst Christmas ever.
In just a short 3 months they’ve had the best start to the year ever, and are now set for the best year they’ve had to date through their website.
Our Proven Approach To Doing SEO For Your Business
Our 5 Pillar Method
Technical On-Site SEO
All our SEO campaigns begin with a technical site audit, depending on the size and structure of your site will determine the level of analysis. A local business will require less work than an eCommerce store with 300 products for example.
We need to make sure the rest of the steps we take will work as it should, this starts with having a technically sound website.
We start from the top down, not all keywords are created equal. We find keywords that are super relevant and are likely to influence a sale. Although traffic is the ultimate goal, we want traffic that is going to benefit your business.
We do this through proper targeting, and we can only find the targets, with keyword research.
The intent of a keyword or a page is becoming more and more important. We compare your pages to similar pages that match the intent and then create content briefs around that.
If we compare a post roundup with a product category page we are going to be mixing with intents and giving the visitor a worse experience.
Good content is going to help every aspect of the SEO campaign, it will help us generate more links, it will help us sell more products and it will help us rank.
We create content that engages readers and sells your products.
The final piece of the puzzle, going through all the steps will make the links we build so much more effective.
In the previous step we will have created content worth link to, but it doesn’t happen by itself, we promote the hell out of our linkable assets.
Like most questions in SEO, it depends. It depends on a lot of things, the most important factors are the age of your website, the domain authority, the content and also the keywords.
Some websites we work with are brand new when this is the case it does take longer to get rankings, especially in competitive markets. Sometimes it is better to have a blank slate than have to outwork previous bad SEO.
Has your site had a penalty previously? Did you hire a shady SEO agency to do some work before?
This will all be factored in when we see how long any website takes to rank.
As with any business endeavour, a certain degree of patience is necessary. The market today is incredibly competitive, so it can take time for your site to reach a desirable ranking.
Aside from this, there are factors that influence the time required to reach a good ranking. These include:
1. Your website’s age. Newer sites may require more time.
2. The level of your domain authority. A higher domain authority translates to a greater search engine ranking.
3. Your content’s quality. Quality determines your website’s traffic and the amount of visitor engagement.
4. Use of keywords. Selecting the right keywords is vital for website ranking.
Sometimes, special circumstances can have an adverse effect on your site’s ranking. For example, a website penalty or the work of an irresponsible SEO agent can slow down your site’s progress. In our experience, it’s best to not try and fix these mistakes. Instead, the better alternative is to start a new website from scratch.
As mentioned above, there are several factors that affect your website’s ranking. If you want to know the particulars of your website’s performance, then it’s best to have us run a thorough analysis. Send us an e-mail, and we’ll get it done for you, free of charge.
It’s simple. Either fill out the form above or give us a call at 01934 260955. Once you’ve done that, we’ll take a look at your website, and provide you with a comprehensive assessment.