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Grow your audience through sEO
Cambridge SEO Agency - Arken
Getting to the top of Google can be massive for almost any business out there, when compared to other marketing methods SEO has the advantage of people ALREADY looking to do business with you.
What Is SEO?
When choosing what service to use or product to buy, most users don’t bother to scroll past the first page of Google or Bing, so if you’re not on the first page, you’re nowhere. A better Google ranking = more customers. It’s that simple. Search Engine Optimisation (SEO) is a process of optimising your website to improve its performance in search engines.
At Arken Marketing, we work in partnership with our clients to improve all aspects of site performance, which translates into higher rankings and more customers.
Why Do You Need SEO?
Put simply, SEO Cambridge is about ensuring that when your customers are searching online, your business is seen by the highest number of people possible. A higher search engine ranking means more visitors and more customers.
SEO connects you with customers who are searching for your business, product or service. It’s an essential investment for any business that wants to grow.
Why pick us?
At SEO-Cambridge, your success is just as important to us as it is to you. We offer services of the highest calibre to help our customers build up successful websites.
This client, in particular, was in a slow and steady decline for months and had their worst Christmas ever.
In just a short 3 months they’ve had the best start to the year ever, and are now set for the best year they’ve had to date through their website.
How Do We Get Results For Our Clients?
Every successful SEO campaign begins with research. We analyse the critical keywords in your industry. We investigate your core competitors, understanding what makes them successful. This step helps us build a picture of your business, your competitors and your customers.
The overall architecture of your website isn’t just crucial in how search engines rank your website, it also defines whether users can find the information they need. We assess the architecture of your site, pinpointing improvements that can be made to the user experience that will satisfy algorithms and customers.
Page descriptions, meta-tags and page titles that help search engines to understand what your site is all about. We review your current On-Page SEO, digging much deeper than many agencies to use internal links that improve the user experience.
Links are all about building connections, and in SEO, connections matter. We can generate genuine backlinks that strengthen your site. We only use white-hat techniques to create links, which ensure the integrity of your site – and your search engine – remain safe.
Social Media Integration
Social media is an increasingly important factor for SEO. It stimulates conversation and interaction and can provide a rich source of links that could improve your ranking. Active social profiles demonstrate trust, giving you genuine social proof.
Results & Review
Every month we provide all of our clients with an SEO Cambridge report with detailed information on ranking performance, ranking improvements, the work we have done and what’s planned for next month. Constant communication keeps you in control of the process and in charge of your future.
Like most questions in SEO, it depends. It depends on a lot of things, the most important factors are the age of your website, the domain authority, the content and also the keywords.
Some websites we work with are brand new when this is the case it does take longer to get rankings, especially in competitive markets. Sometimes it is better to have a blank slate than have to outwork previous bad SEO.
Has your site had a penalty previously? Did you hire a shady SEO agency to do some work before?
This will all be factored in when we see how long any website takes to rank.
As with any business endeavour, a certain degree of patience is necessary. The market today is incredibly competitive, so it can take time for your site to reach a desirable ranking.
Aside from this, there are factors that influence the time required to reach a good ranking. These include:
1. Your website’s age. Newer sites may require more time.
2. The level of your domain authority. A higher domain authority translates to a greater search engine ranking.
3. Your content’s quality. Quality determines your website’s traffic and the amount of visitor engagement.
4. Use of keywords. Selecting the right keywords is vital for website ranking.
Sometimes, special circumstances can have an adverse effect on your site’s ranking. For example, a website penalty or the work of an irresponsible SEO agent can slow down your site’s progress. In our experience, it’s best to not try and fix these mistakes. Instead, the better alternative is to start a new website from scratch.
As mentioned above, there are several factors that affect your website’s ranking. If you want to know the particulars of your website’s performance, then it’s best to have us run a thorough analysis. Send us an e-mail, and we’ll get it done for you, free of charge.
It’s simple. Either fill out the form above or give us a call at 01934 260955. Once you’ve done that, we’ll take a look at your website, and provide you with a comprehensive assessment.