We Can Generate More Leads & Customers For Your Business With SEO
Search Engine Optimisation gives you the opportunity to reach a vast amount of customers by getting to the top of Google. It allows you to reach potential clients 24 hours a day 365 days of the year, it’s an investment that will pay you back consistently and throughout the year.
With SEO you’re targeting the perfect customers by going after people who’ve already been looking for you. This is why SEO Bristol by Arken provides a higher ROI than other digital methods as you’re getting in front of customers already interested in your service/product. You do this by targeting keywords that are currently being searched which relate to your product/service. Although we are an SEO company located in Bristol, we’re able to rank websites all around the world.
What Is SEO?
Search engine optimisation (SEO) is ranking websites on search engines, most prominently Google for selected keywords related to your business. For example, if you were searching for a plumber in Bristol you might search for something like “Bristol Plumbing Company” or “Bristol Plumber”. It is our job to get your website to the top of the search engines for the terms that are related to your business.
What Makes A Website Rank Higher Than Any Other?
There are many factors that make a website rank higher than any other (Over 200 in fact), these are things like website speed, domain history, backlink profiles, on-page optimisation etc.
What Is The Power Of SEO (What Can It Do For You)?
We’ve helped many small businesses grow from being able to hire their first employee all the way up to transforming their eCommerce to multiple six figures a year in transactions. Below you can see a screenshot of a company that hired us to transform their lacklustre online marketing campaign, this company was local to us and we are using local Bristol SEO.
Get In Touch
We’d love to speak to you about how we can help grow your business in 2017 so why not give us a call or drop us an email?
Free SEO Audit
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Within 3 months of working with us, we had transformed their online presence from nowhere to the first page, which set up this particular company’s most profitable year to date in 2016. They’re on track to beat that again in 2017!
What Can Our Weston Super Mare Based SEO Do For You?
We only work with companies who we feel we can help, that is why there is an application process. Not to get rid of people, but to make sure we’re working with the right people. Our goal is to always increase revenue for our clients, this is usually through lead generation and direct sales. However, there are many more benefits to being ranked highly on Google, other than increased revenue’s being the top-ranked company in your market also elevates your brand, and also helps your sales team close more B2B deals with heightened brand awareness.
“We’ve tried SEO before and it never worked”
Unfortunately, there are many people in this and many other industries that are not interested in building long-term business and will inevitably sell a poor product (ie; can’t rank a website), sell it to anybody and everybody, and outsource to third-party spammers. Before anything is finalised we always present our findings in a clear, easy to understand way s0 the customer is always well informed and knows what to expect when working with us.
“Isn’t SEO really expensive?”
This is something that many people has accepted as truth, when in fact we operate on an ROI/revenue goal system where we always bring in more profit throughout the campaign than the cost of our packages. Our lowest package comes in at £150/month and can have a dramatic effect on small local businesses looking for more clients. Some of our first clients have been able to hire their first employees from the revenue generated by our SEO campaigns.
“How long until I see results?”
This question comes up all the time, it’s completely understandable. In fact if an SEO agency is not willing to give you a timeline for this then they should be avoided, however, there are so many variables with a question like this it is impossible to give a timeline for anyone that also covers anyone without seeing the website in question.
However for anything new you should expect at least 2-3 months before any significant results appear, however, things will start moving within the first month, so you know it’s working! With every client, we submit a monthly report to update you on current progress, and we’re just a phone call away should you have any concerns.
The Importance Of Being Number 1
We all know by now that whoever is ranked in the top position is going to get the most traffic on any given search result but by how much? The graph to the side shows the massive difference between ranking 1st and 2nd when it comes to search engine traffic. This varies between keywords, for example, a branded keyword is likely to produce a far higher CTR (Clickthru rate) than a non-branded information search.
Not only will you vastly improve your click thru rate as you climb to page one, your trust, and conversions will also skyrocket. There is a massive trust that comes from being the number 1 result, the customer tends to think you’re there for a reason and trust in Google’s results.
To put it in perspective, you’re 20x better off being number 1 than being 10 just from a traffic standpoint alone. If you’re doing SEO your goal should be to get number 1.
How Do We Get SEO Results For Our Clients?
The first thing we do before we start any active SEO with our clients, is we run a full in-depth audit on their current website and SEO efforts. Doing this will tell us exactly what we need to fix, change or add to allow us to climb our clients through the pages in the search engines. We also offer a summary of what clients website could be doing, if you’re interested in finding out what you could be doing with your website please fill in the form on our discovery page for free.
Full SEO Audit
There are over 200 different factors that Google takes into account before it decides where any certain website should rank in relation to any keyword, some are minor and others major, it is important that we cover the main potential issues first and resolve them as quickly as possible. Without performing a full audit you never know where you are in terms of what you can do next to improve your current rankings.
Some of the checks we focus on are:
- Keyword analysation
- On-page optimisation
- Anchor text diversity (The blue text that identifies a link)
- Website Speed
- Server uptime
- HTML errors
- Broken Links
- Code Cleanup
- Social Presence
- Website Security Level
- Many others
These are the main problems or obstacles that websites have to overcome to rank where they want to be. Although SEO is a skill that takes a long time to master, it is not an exact science. For example, there are many websites out there that are slow, have broken links with a poor server that rank. This can be for various reasons, the biggest being domain authority ie; a large website with a lot of trust in the eyes of search engines.
Initial Website Checks
For the clients that come on board with us that already have a website the first step is to check for any errors currently on the website. This could be HTML errors, server issues, speed, spammy domain, poor optimisation and the list goes on.
Full Service SEO By Arken
We continually stay up to date on the latest methods and guidelines for ranking and working on websites, this is something that is vital for us to do our job. What works in 2015 doesn’t always mean it will work in 2017.
In-Depth Keyword Research
When looking at how to attract more customers through any method you need to look where your ideal customer is “hanging out” too. This is very much the same with SEO and a shotgun approach is not what we’re looking for, we methodically look through all potential keywords for any campaign and rate them on how many searches, relevance, intent (are they looking to buy, find out information etc?), competition and if they trend up or down throughout the year.
Without doing this you’re unable to get the full picture for what you’re trying to achieve and if you can even do that with those particular keywords.
Not all content is created equal, especially when it comes to targeting specific keywords. Whether you have a blank slate or existing content, it will be optimised to ensure it is HELPING us rank rather than the other way around.
Our favourite analogy for content is comparing it to cars, let me explain. If we use our links are fuel (more on links later) and your website is the vehicle we want to aim for the Ferrari with the best fuel, having a poorly made and optimised website is like having an old banger, sure it’s a car but is it going anywhere? Will it break down?
It is the same with links, you can have the Ferrari but with no fuel (links) it isn’t going anywhere!
There is where many other SEO’s will start talking about how they build you X amount of links and guarantee you this every month, when in reality it doesn’t work like that. Google especially is getting far stricter on what it calls a natural link profile.
What is a natural link profile?
Well simply put your website needs to belong on the page that it is being linked from, in 2017 you’re not able to get a network of spam websites that you can shoot you on top of the SERP’s (Search Engine Results Page).
We make sure your website goes everywhere it needs to go, we go further than other agencies by researching into where your customers are “hanging out” (Imagine a street corner for your cusgomer, only less sterotypes!)
Not Sure What You Need?
Perhaps you’re unsure what your business needs, or whether or not you feel that an SEO campaign would provide your business with a positive ROI. Please get in touch and we can help you make a decision, but completing our form we get to find out a lot about you and your business.
From this, we can present to you a report of the potential in your market and what can be achieved. We only want to work with companies we can help, unlike other Bristol based SEO agencies, we value our relationships that we build through positive work rather than just paying clients.
Let’s Discuss Your Business
Get in touch today by filling out the form on the other side of the button below, we will get back to you within 24 hours. Alternatively, you can call us to talk about your business and how we can help right now.